Prepare a 30-Second Elevator Speech
Can you make a compelling statement for support about your organization in 30 seconds? Try this exercise to help you concisely state your case in your fundraising efforts.
Imagine yourself in the elevator of a major bank and the president of the local community foundation appears. She notices your briefcase bulging with literature and says, "You're obviously on your way to a major presentation. What does Save The Earth do?" During the next 90 seconds you have a great opportunity to state your case. To create your own elevator speech, answer the following four questions.
- Where has your organization been?
- Where is it today?
- Where is it headed in the future?
- What will it cost to get there?
Write this out, practice it and read it aloud until you've got it down to 30 seconds.
For more information on writing an effective organizational elevator speech, check out our article in Best of the Best here.
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