Write an Elevator Speech
All organizations have a value proposition – a unique combination of attributes that makes them stand out. Is yours documented? If not, go to your organization's Web site and then visit competitors' sites. Make notes about what makes your organization different. Has your company won any service awards? Do you have a unique proven approach? More experience working in a difficult service area? A fuller range of services? Write down who your constituents are, what you give them, and why they should work with you over another organization.
Now convert these notes to plain talk. Think of a story that shows the value proposition in action. Here's an example from an HMO:
I work at Morningsun Health, an HMO that specialized in strong services to uninsured seniors. Let me give you an example. A new client called a month ago and we found out that she's just paid for a wheelchair so we called the supplier to get it covered retroactively. She had only called to find out if her drugs could be covered.
This story happens to be true. Good organizations have good stories. Figure out how to tell yours.
If you have trouble reading this e-newsletter due to formatting issues, or visible HTML code, or if you would like to discuss content-related issues, please contact Bill Freeman, NRC e-Newsletter Editor at wjf@daremightythings.com.
Hypertext links and other references to non-CCF products and services are provided for information only and do not constitute endorsement or warranty, express or implied, by the CCF, DHHS, or U.S. Government, as to their suitability, content, usefulness, functioning, completeness, or accuracy.