Use Email to Build Your Organization (Article)
Email is the killer app on the web! Without a doubt, the use of email is the more commonly used and highest responded to use of the Web. Of the 63% of U.S. citizens who use the Web regularly, a full 93% read email nearly every day.
There is such a thing as the "Email Savvy Organization" according to Michael C. Gilbert of The Gilbert Center, and it's possible to identify the systems and practices that characterize it.
- Collects email addresses through their Web site, often on the front page.
- Publishes one or more email newsletters to its stakeholders.
- Can survey its stakeholders online and capture that information.
- Can raise money through email.
- Has an email strategy.
Would you like to brainstorm an email strategy for your organization? Just contact Bill Freeman, NRC's E-Services Manager at 703-752-4331 or via email at wjf@daremightythings.com
If you have trouble reading this e-newsletter due to formatting issues, or visible HTML code, or if you would like to discuss content-related issues, please contact Bill Freeman, NRC e-Newsletter Editor at wjf@daremightythings.com.
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