NRC Best of the Best

2003-2006

 

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Using Email to Build Your Organization (Transcript)

Ask the Expert

"Using Email to Build Your Organization" by Bill Freeman
August 18, 2004
Bill Freeman, NRC E-Services Manager
Actual Transcript – Duration 60 Minutes

Moderator (Aug 18, 2004 2:45:07 PM)
Welcome everyone -- we are waiting for a few minutes for everyone to get online.

Moderator (Aug 18, 2004 2:58:51 PM)
Welcome again. My name is Yvette Green and I am the NRC Client Support Administrator, and today's moderator.

Moderator (Aug 18, 2004 2:59:20 PM)
We are pleased and excited that you have agreed to participate in our sixth Ask the Expert online training on winning ways to use email to build your organization.

Moderator (Aug 18, 2004 2:59:40 PM)
First off, don't worry - this is an easy thing to do.

Moderator (Aug 18, 2004 2:59:55 PM)
There are three roles in today's session. Bill Freeman is today's Expert, I am the moderator, and you are the discussion participants.

Moderator (Aug 18, 2004 3:00:17 PM)
Bill will take the lead and present the session. This includes providing information, answering questions and feeding discussions. As the moderator, I am like a switchboard operator. When you ask your questions they are presented to me (you won't see them). I will then review your questions and send them on to Bill. For most questions, I will post them live for all of us to see and for Bill to respond.

Moderator (Aug 18, 2004 3:00:44 PM)
You are the discussion participants. This session is for you. When you want to ask questions, just type them in the bottom panel on the screen.

Moderator (Aug 18, 2004 3:01:05 PM)
Now don't bother taking notes. This session has afterlife! Following today's session, we will email to you a full transcript of the session (simple edits for typos and grammar) Let's get started!

Moderator (Aug 18, 2004 3:01:26 PM)
Bill, take it away!

Guest Speaker (Aug 18, 2004 3:02:06 PM)
Thanks Yvette. I am very happy to lead today's session. But first of all, I uncomfortable with being billed as the "Expert." How about the reasonably proficient!

Guest Speaker (Aug 18, 2004 3:03:05 PM)
Today we look at the vital importance that email can play in any organization. To start, let's get an overview.

Guest Speaker (Aug 18, 2004 3:04:16 PM)
Here's a thought: email, not the Web, is the most important online organizing tool.

Consider a few facts:

  • Over 63% of American adults are now online, and virtually everyone who's online has access to email.
  • People generally know how to use email, while learning to use a new Web site is often confusing.
  • Email actively goes to your audience, while Web sites wait passively for viewers to come to them.
  • Most people read most of their email, and visit relatively few Web sites.
  • Email is often treated as a "To Do" item, while bookmarks often go unvisited and forgotten.
  • Email is very easy to personalize. Web sites are much more difficult to personalize (just ask Amazon).

Guest Speaker (Aug 18, 2004 3:05:10 PM)
The bottom line?

On an average day, 63% of Americans with Internet access check their email, while only 34% surf the Web for fun, and 17% look for political news/information.

Clearly, the largest opportunities to use the Internet to inform and involve people in your issues are going to revolve around email, and not the Web.

Email is more important than my Web site!

Guest Speaker (Aug 18, 2004 3:05:37 PM)
But most nonprofits are missing out on this opportunity.

Guest Speaker (Aug 18, 2004 3:05:53 PM)
Despite the overwhelming role that email plays in the success of the online marketing efforts of the for-profit sector and, despite the importance of email to users of the Internet, nonprofits have not integrated email into their communications. Instead nonprofits have fallen prey to the lure of the stand-alone Web site. In a recent study by the Gilbert Center, 80% of nonprofits had Web sites, but nearly 80% did not have an email strategy, even as an afterthought.

Guest Speaker (Aug 18, 2004 3:06:21 PM)
More than any other medium, it is email that actually connects people to each other online. To the extent that nonprofit organizations have not integrated email into the management of the stakeholder relationships, they remain profoundly disconnected.

Guest Speaker (Aug 18, 2004 3:06:50 PM)
There is such a thing as the "Email Savvy Organization" and it's possible to identify the systems and practices that characterize it. These are nonprofits that are using email to their strategic advantage. These organizations share five characteristics:

  • Collect email addresses on their Web site, often on the front page.
  • Publish one or more email newsletters to their stakeholders.
  • Can survey their stakeholders online and capture that information.
  • Can raise money through email.
  • Have an email strategy.

Guest Speaker (Aug 18, 2004 3:07:57 PM)
The bottom line: use email to build relationships with your organization. The challenge and the opportunity of the Web is the ability to begin the relationship building process with potential as well as current stakeholders.

The offering of an email address is the first level of "permission" given by a new stakeholder -- the permission to correspond. This is when a person gives you their email address. Any organization that has stakeholders (donors, volunteers, activists, clients, and others) needs to do more than just ask them to do things, it needs to build those relationships by keeping people informed.

Guest Speaker (Aug 18, 2004 3:08:27 PM)
An essential part of the relationship building process is learning more about a person as time goes on. The representative practice of that process is surveying stakeholders online, discovering their interests and their preferences, and allowing them to shape the nature of the ongoing communication. And then capturing this information in a database to use in sending customized communications.

Guest Speaker (Aug 18, 2004 3:09:14 PM)
Here are the four secrets to an effective email program:

  • Gathering email addresses.
  • Storing email addresses in a database and knowing how to import them into your email software program.
  • Knowing the many ways to send email, and using the right method given your particular goal.
  • Creating appropriate email-based publications for your various audiences, most likely by adapting content.

Guest Speaker (Aug 18, 2004 3:09:29 PM)
Let's discuss each of these secrets one-by-one!

Guest Speaker (Aug 18, 2004 3:10:21 PM)

The First Secret Is Gathering Email Addresses.

To start, spend most of your time focused on the people you can count on to support your organization. The first step is to start collecting email addresses from your members, activists, and other interested parties. Even if you aren't currently using email to communicate with your members and activists, it is very important that you start gathering this information. It often takes a very direct "ask" to get a person to give you their email address.

Guest Speaker (Aug 18, 2004 3:10:41 PM)
I suggest setting a goal for getting valid email addresses from at least 50% of your constituency. This percentage may vary some depending on how much of your constituency is online. Here are a few ways to gather email addresses:

  • Add a space for an email address to every membership form, petition, and response card you provide to your membership or the public. This should go alongside "phone number" and "fax number." If you suspect that some folks may not be giving you their email address, you might mention on the form that contacting them by email will save your organization both money and time.
  • Ensure that everyone in your organization makes it part of the routine to ask for this information whenever they make contact with someone interested in your firm (on the phone, at public meeting etc.).
  • If your group publishes a newsletter, include a short article in your next edition saying that your group wants to use email communication in the future, and ask for their email address so you can send them more information when it becomes available.
  • Mine your existing address books. Often, individual staff members' email lists are the first place that email addresses are accumulated. Familiarize yourself with the "export" feature in your email program, and learn to "merge and purge" email addresses exported from each staff members' email program into your master database.
  • Publicize your organization's general email address (i.e. info@yourgroup.org). Make sure it is included on your business cards, brochures, fact sheets, newsletter, or any other publication from your organization.
  • If you have a Web site, it just takes a simple script to make it possible for folks to enter their email address on a form on your site. You could have them sign up for your update list in this way. Be sure to let them know what you will do with their email address. And be sure to include a strong privacy statement – which you intend to follow.

Guest Speaker (Aug 18, 2004 3:12:22 PM)
Once you have done all of these simple things, you will have made considerable progress. However, it is unlikely that you have finished. At this point, you may need to go to a more resource-intensive email gathering strategy.

Guest Speaker (Aug 18, 2004 3:12:57 PM)
Consider these ideas:

  • Conduct a special postcard mailing to those for whom you lack an email address. Make the theme, "Three reasons to give us your email address" and give them the benefits of providing their email contact information.
  • Put a special insert in your newsletter that you can run for several issues in a row, and re-use it in membership renewal mailings. Make the content similar to the postcard idea above.
  • Consider organizing a phone bank to call those for whom you still lack an email address and make this part of an organizing drive. They will be thrilled to hear from you - particularly since you aren't asking for a financial gift. Plus, this is a great way for volunteers to help out.
  • Finally, look to a possible emailing on your behalf by another organization. Organizations that already have fruitful partnerships with you will find it particularly easy to share the support of their stakeholders in creative and interesting ways. This is known as chaperoning.

Guest Speaker (Aug 18, 2004 3:13:57 PM)

The Second Secret Is Storing Email Addresses In A Database.

OK - now that you have all of these addresses, you need a database.

Guest Speaker (Aug 18, 2004 3:14:29 PM)
The simplest database is set up like a phone book with a file for each email address and other related contact information. Once you have this database, you can learn how to export those email addresses and then import them into your email software in order to send them using your regular email program. This is all you need to do in order to use your database to send email.

Guest Speaker (Aug 18, 2004 3:14:52 PM)
Please note that we are talking about a single, centralized database that is accessible to all relevant staff. Microsoft's Access database (available in the Microsoft Office Professional Suite) is very easy to use and can more than do the job. It is a great tool that seamlessly integrates with other Microsoft tools. If you go the Access route, set up the data files on your server and have everyone "read and write" from their local workstations to the server.

Guest Speaker (Aug 18, 2004 3:15:07 PM)
Naturally, you can target your communication to more specific audiences if you store more information about each person or organization in your database than just their contact information. If you can sort out all those who are especially interested in wages for childcare workers, then you can send them a special alert that you know will be highly relevant for them.

Guest Speaker (Aug 18, 2004 3:15:58 PM)
This is our prioritized order of which information is, generally speaking, most useful for organizations. Contact information - this includes email addresses.

  1. Relationship - what is this person's relationship to your organization? (donor, member, volunteer, activist)
  2. Interests - what specific issues is this person most interested in? (this is especially important for multi-issue organizations)
  3. History - what actions has this person taken in the past, in response to your organizing efforts?

Guest Speaker (Aug 18, 2004 3:16:30 PM)
The best way to gather this information is to ask. If your staff is likely to know much about your constituency personally, you might start out by having them do a "brain dump" into your database.

Guest Speaker (Aug 18, 2004 3:16:48 PM)
If your database can't currently handle this type of information, don't worry. The only essential thing is to track the email addresses. Just think of this as a good guide for what type of improvements you may wish to make to your database.

Guest Speaker (Aug 18, 2004 3:17:21 PM)
We use IndustryMailout.com, an excellent and inexpensive company that manages our entire mailing list, and allows us to build all of our e-newsletters online and sends customized mailings to the list.

Guest Speaker (Aug 18, 2004 3:17:45 PM)

The Third Secret Is Knowing The Ways To Send Email.

There are two:

First, Hosted Email List (or Listserv)

This is generally the easiest type of list to maintain. There are a number of options for list hosting, and you might wish to have multiple lists for multiple purposes. Here are the ways you can structure your list:

  • Broadcast: This is one-to-many communication -- meaning that only those with permission can send out email to the list. It might be a single list administrator or a small group of staff. This is the perfect choice for something like an email newsletter.
  • Discussion: This is many-to-many communication -- meaning that anybody who is subscribed to the list can send email to the list as a whole. A discussion list can be moderated, so that a designated person has an opportunity to review email before it goes to the list as a whole and stop it if it's not appropriate, Or it can be unmoderated, so that when a person sends email to the list it automatically goes out to the whole list.

Guest Speaker (Aug 18, 2004 3:19:41 PM)
There is a great listing of nonprofit listservs, newsletters and discussion groups about a wide range of nonprofit topics at http://www.nonprofits.org/npofaq/17/97.html. Save this as a resource.

Guest Speaker (Aug 18, 2004 3:20:03 PM)
Second, BCC Lists Using Email Software (Using Outlook)

You can generally add a list and add both cards from your address book and additional email addresses. If the list has more than a few people on it, email the message to you or another organization's email address or alias, and put the list in your BCC field. "BBC stands for "blind carbon copy" and it means that nobody will have to scroll through a long list of email addresses before they can even see your message. In addition, no one will see the other addresses that received the email.

Guest Speaker (Aug 18, 2004 3:21:32 PM)
Now, let's look at using database merges along with email software.

Guest Speaker (Aug 18, 2004 3:21:47 PM)
This is about personalization.

Guest Speaker (Aug 18, 2004 3:22:00 PM)
If you have a relatively small list of people to send an email to (say, less than 100) or you have a lot of different topics to send email about and you wish to target specific groups of individuals, you may wish to use your database to do email merges. You can simply select which people to send the email to using a database query and export the email addresses. You can then import them into an email message using your email software.

Guest Speaker (Aug 18, 2004 3:22:18 PM)
This can be particularly effective if you keep track of people's interests. If you start collecting this information, it gives people the opportunity to tell you what they want to do, so that you can be more effective with your time by targeting those most likely to resend once it comes time to organize a large-scale action of some kind.

Guest Speaker (Aug 18, 2004 3:22:46 PM)
Once you become familiar with this technique, you might wish to send personalized email messages by exporting additional information along. For instance:

"Dear [Sally],

Because you have told us that you want to [write letters to decision-makers] about issues facing your community, we wanted to inform you about this call to action."

Guest Speaker (Aug 18, 2004 3:23:16 PM)
And as you learn more about each person, keep this information in your database. But be careful to only save information that will be of value for future mailings. Think of the process of sending an email to a person who has provided you with their email address and sending an email that results in your learning more about that person and you entering that information into your database as an ongoing activity - something like a circle. The result is that people feel a more personal and relevant connection to you - this is the fertile ground on which fundraising is grown. Remember - personal, relevant, anticipated.

Guest Speaker (Aug 18, 2004 3:24:01 PM)
We have been going for a while -- any questions?

Esther (Aug 18, 2004 3:25:38 PM)
What is chaperoning?

Guest Speaker (Aug 18, 2004 3:26:36 PM)
Chaperoning is the process of having another organization send out a message on your behalf to their email address list. Now, why would they do that? Because you are partner organizations and work with each other and aren't competitive.

David (Aug 18, 2004 3:26:42 PM)
If you select names from a database, does it automatically send those to your email program?

Guest Speaker (Aug 18, 2004 3:29:10 PM)
David - that is a great question -- and the brilliance of a simple database program is the ability to easily extract selected files (for example, everyone who likes vanilla ice cream), and send a personalized email to the group. Dear [Name], We know that you love vanilla ice cream . . .

Guest Speaker (Aug 18, 2004 3:29:13 PM)
Does that help?

Guest Speaker (Aug 18, 2004 3:29:54 PM)
Let's proceed for a bit.

Guest Speaker (Aug 18, 2004 3:30:10 PM)

Our Final Secret Is Creating Appropriate Publications

(The two types of email publications that are sure to succeed).

Once you have built even a small, simple database of members/activists who use email, you can begin contacting them regularly by email with quality information about your activities and issues, and engaging them in a way that is commensurate with their level of activism.

Guest Speaker (Aug 18, 2004 3:30:47 PM)
The most effective communication is personal, relevant, and anticipated. People should expect to get your email message - and even look forward to it because it is relevant to their interests. The only way to do this is to know your audience - and send them information that they are personally interested in. And how do you do this? By capturing this information - over time - in your database and then sending personalized email based on people's interests and needs. This is perhaps most relevant for multi-issue organizations.

Guest Speaker (Aug 18, 2004 3:31:18 PM)
Here are two examples of good ways to use email to reach your online constituency:

  • General Communication for Members: Useful, concise information sent on a consistent basis is an effective way to stay in communication with your overall online membership. We recommend that organizations establish a brief email "newsletter" to send to their general online membership on at least a monthly basis (anything less is just a waste of time and resources). This newsletter could include a general update about your activities, snippets from your paper newsletter, and other information that your general membership may find useful and interesting. The key about this form of communication is brevity and consistency.
  • Action Alerts for Core Activists: Usually, only a subset of your general membership can be counted on to regularly respond to action alerts by your organization, and these are the people you should try to identify and focus your alerts on. These core activists don't mind getting a lot of emails from an organization because they have indicated they are willing to attend, send letters/faxes and make phone calls when asked.

Guest Speaker (Aug 18, 2004 3:32:50 PM)
A good way to help identity these core online activists is to ask them. Again, place an article in your paper newsletter or send an email to all of your online activists, and tell them you're establishing an email alert system. Indicate what you are planning to send via this list and with what frequency, and what you expect from participates (i.e. action).

Guest Speaker (Aug 18, 2004 3:33:24 PM)
By establishing both an online newsletter and an action alert list, you will create two levels of communication in which most of your constituency is likely to participate. Over time, you will be able to move more and more of your online members into the action list(s). Starting with these two simple concepts, you will learn more about how email can be used in your work, which will enable you to move on to more sophisticated techniques and technologies.

Guest Speaker (Aug 18, 2004 3:33:52 PM)
Any questions?

Guest Speaker (Aug 18, 2004 3:34:39 PM)
Remember: The three keys to an effective email program are: personal, relevant, and anticipated.

Guest Speaker (Aug 18, 2004 3:35:25 PM)
Now, How to pay for your email campaign without adding a dime to your current budget?

Guest Speaker (Aug 18, 2004 3:36:35 PM)
Given the costs of direct postal, printing, and telephone communication, many nonprofits are able to place a value on converting to email communications. These organization are financing their email campaigns directly from savings in postage, prepaid reply envelopes, printing, and telephone campaigns.

Guest Speaker (Aug 18, 2004 3:37:13 PM)
And email continues to bring costs down since the marginal cost (the additional cost of sending more one email) is virtually zero. Email brings down the cost of keeping stakeholders informed. Email newsletters are the practice of choice for the email savvy organization. An email newsletter is an organized and predictable form of communication that is not too personal for the level of relationship that exists when someone has first offered their email address.

Charles Dare Mighty Things (Aug 18, 2004 3:37:22 PM)
Question - can there ever be too much communication via email to constituents?

Guest Speaker (Aug 18, 2004 3:37:38 PM)
Charles, that's a great question.

Guest Speaker (Aug 18, 2004 3:38:13 PM)
It's a matter of a meaningful conversation opposed to mindless chatter.

Guest Speaker (Aug 18, 2004 3:38:32 PM)
The idea is to slowly, carefully, build a relationship.

Guest Speaker (Aug 18, 2004 3:39:25 PM)
Find out what people are interested in by asking them in a number of ways, save that information in a database, and then send targeted emails (personalized) based on their interests.

Guest Speaker (Aug 18, 2004 3:39:41 PM)
Think of the process as a reinforcing circle.

Lennie Institute for Youth Development (Aug 18, 2004 3:40:07 PM)
As you know, Bill, we are doing this, but I never thought of how we might raise funds this way. Wouldn't these folks be offended if we asked for contributions or tried to sell them something?

Guest Speaker (Aug 18, 2004 3:42:01 PM)
Good question Lennie -- I would refer you to my response above. But it all depends on the nature of your relationship with these folks. The more you know about them, the more personalized you can build a relationship resulting in the more connected they can feel to your organization. You will know if it is right.

David (Aug 18, 2004 3:42:19 PM)
The CCF e-newsletter looks great. Is there a special software program you create that in?

Guest Speaker (Aug 18, 2004 3:44:31 PM)
The e-newsletter is produced by www.industrymailout.com. This is a great company and very cost effective. They maintain our list; we write the e-newsletter ourselves and send it out as we want. After building our initial template, it costs about $100/month -- and the people you'll work with are great. Our contact is Gregg Oldring.

Guest Speaker (Aug 18, 2004 3:45:14 PM)
Ok, we looked at the ways you can win. Now, let's look at the eleven ways to fail at email.

  1. Not collecting email addresses.
    Not collecting email addresses is like not answering the phone when a potential supporter calls. The offer of an email address by a stakeholder is the first and most important level of engagement they can have with your organization. It represents their willingness to be contacted by you and is a gesture of trust, in your mission, your programs, and in your skills in managing an online relationship. Without this first level of engagement, no genuine relationship between them and your organization is possible.

    2. You should collect email addresses on the first page of your site, on any page that might motivate people to get more involved, and probably on every single page on your site. Indeed, the very purpose of many pages of your Web site should be to motivate people to offer their email address to you.

  2. Buying email addresses.

    It's easy to think of email as a cheap form of direct mail. This leads to a great many mistakes, the greatest of which is buying lists of email addresses. When you do that, you have crossed the top of the slippery slope toward becoming a spammer. When you buy a list of email addresses, you start your relationship with everyone on that list from a position of distrust and disrespect. It doesn't matter from where you got their address; what maters is that more of them will see your email as unwelcome.

    Nonprofits have no excuse for becoming spammers. There are many excellent alternatives:

    • Convert your existing stakeholders to the new channel of communication.
    • Work with other list owners to chaperone an online introduction.
    • Use dozens of small strategies for systematically building a list of people with whom you have genuine permission to correspond.

  3. Invest more in their web site than in email.

    Organizations over invest in their web sites at the expense of their email communication with their stakeholders. There are at least three important forms of overinvestment: OVERINVESTMENT IN COPY, where they spend more time and money to produce works for their web site. OVERINVESTMENT IN FUNCTIONALITY, where they work hard to make a web site do various dynamic things, often those most easily performed by email. Finally, they OVERINVEST IN PLANNING, which means that they are over invested at all levels

  4. Not having an email strategy at all.

    An email strategy does not need to be a standalone document. It can be part of a larger communication strategy. But that strategy needs to reflect the virtues of email by always having the entire communication loop in mind. Outbound communication is shaped by the direct inbound results. Inbound communication shapes the outbound in turn.

  5. Communication that lacks a human voice.

    Yet genuine language is what connects people. Connections are the very lifeblood of an organization. Yes, human language will alienate a few people. But to the vast majority it will be a breath of fresh air and an invitation to deeper engagement.

  6. Not converting people to online communication.

    Every nonprofit should invest in converting portions of their existing base of supporters to email communication.

    Nonprofit organizations are still overly focused on finding new supporters online, to the detriment of converting their existing supporters to a relationship that is mediated more by online communication. In a recent survey, 44% of the organizations had email addresses for less than 20% of their stakeholders.

    Email correspondence and online communication in general has the potential to (a) dramatically reduce the cost of informing, attending to, and enrolling your stakeholders; and (b) increase the frequency, intimacy, and effectiveness of that communication.

    Every nonprofit should be investing in converting portions of their existing base of supporters to email communication – through post cards, phone calls, or other methods – and then testing the return on investment – cost savings and responsiveness in proportion to the cost of conversion.

  7. No email newsletter.

    The overwhelming majority of nonprofit organizations surveyed publish paper newsletters. But most in turn don't take advantage of email to publish similar newsletters to their stakeholders. In most cases, the cost saving alone justify publishing by email.

  8. Not testing.

    Commitment to online communication is essential. But so is a commitment to good testing. Good testing is scientific (control groups, random samplings), not causal. Good testing is regular (precedes any major commitment), not sporadic. Good testing is shared (with clearinghouses, with peers), rather than hoarded.

  9. Not giving stakeholders control.

    The key to trust is the appropriate sharing of control. But too many organizations don't share even the smallest control well with their stakeholders, by making it hard for people to control their subscriptions or the email address at which they receive correspondence. In other words, the most control you don't give is control over the existence of the relationship itself.

    Mutual permission is the basis of any relationship. Spam is a trite but powerful illustration of not giving control to the people with whom you're corresponding.

  10. Not acting upon the profile, preferences or behaviors of stakeholders.

    Email is a medium that lends itself to personalization. From the simplest of personal greetings by name to the selection of content and frequency of communication, we all personalize our email communication with our friends. It's a very natural thing.

    THERE ARE THREE WELL-ESTABLISHED WAYS TO PERSONALIZE: by their profile, by their preferences, and by their behavior. Their "profile" means things like demographics, their location, and other verifiable facts about them. There "preferences" are the things they say they want, like whether they want to be subscribed to your newsletter, what information they want, and how often. Their "behavior" includes facts about how they actually respond, such as whether they have donated to you, or clicked through to read an article.

    Some of the mistakes that organizations make include: not collecting any of this information in the first place; trying to collect it all at once, rather than naturally, and slowly over time; collecting information which they don't intend to actually respond to, or that is, in other words, of no clear relevance; and not acting on the information at all or not acting transparently, which is the biggest mistake of all. ALL of this is called NOT LISTENING.

  11. More concerned with content than the relationship.

    The alternative is to always start with a relationship objective in mind:

    • Determine which relationship objective the communication is intended to achieve.
    • Remind them of your existence.
    • Make them feel good about your work.
    • Get them interested in learning more about something.
    • Get them to volunteer or donate.
    • Get them to tell you more about themselves.

The relationship should drive content, not the other way around. Of course, that's the secret of email.

Guest Speaker (Aug 18, 2004 3:55:21 PM)
The secret can be summarized in three words: Personal, Relevant, and Anticipated.

Guest Speaker (Aug 18, 2004 3:56:08 PM)
Do you feel that when you receive the NRC e-newsletter? Can you think of ways we could better personalized it?

Guest Speaker (Aug 18, 2004 3:56:28 PM)
Take those lessons and apply them to your organization.

Moderator (Aug 18, 2004 3:56:52 PM)
Our time is getting short, let's have just one more question. Any burning questions?

Guest Speaker (Aug 18, 2004 3:57:22 PM)
In closing, we invite you to join us on September 15th for our next "Ask the Expert" session about online communities. Led by online community guru David Mimeles, this session will focus on strategies and techniques for developing or enhancing your online presence to better attract and motivate your community and the public in general.

Guest Speaker (Aug 18, 2004 3:59:38 PM)
If you aren't subscribed to our e-newsletter, sign up at www.ccfnews.org -- any and all are invited!

Lola Institute for Youth Development (Aug 18, 2004 4:00:04 PM)
Thanks, and special thanks to Yvette for helping us access this service.

Kathy (Aug 18, 2004 4:00:56 PM)
Mahalo (thank you)...excellent info.

Moderator (Aug 18, 2004 4:01:20 PM)
Thank you for participating in today's session. As always, we are here to help you anyway that we can. We are as close as a phone call or web click! Good-bye.

 

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