Motivating Your Staff With Change
Change can be disconcerting in any organization, but change is very often necessary. In his book Mission-Based Marketing, Peter C. Brinckerhoff suggests changes that organizations can make to refresh themselves without causing widespread alarm.
He emphasizes that not all of these changes should come at once, and he does not advocate change just to stir things up. He distinguishes between changes with low impact and those with high impact.
The low impact changes:
- Change your letterhead. Not now, but when the supply runs out, and not changing the logo or entire look; rather, moving lines or changing color.
- Re-paint, re-paper, put down new carpet.
- Upgrade your software. It is often not expensive, sometimes even free.
- Rethink your meeting schedules. Do you need staff meetings every week, team meetings every month?
- Start with your own environment. Move your office furniture, add a plant, remove a picture.
The high impact changes:
- Change offices. Although a singular big change, a change of location may help some people or improve access for clientele.
- Change titles. Starting with your own. Perhaps you have been thinking of a corporate model. Now may be the time.
- Reorganize your table of organization. If you have been putting off a needed change, get on with it.
- Change your committee makeup. Shuffle staff from one committee to another. Talk to the board president about implementing a needed new committee.
- - Courtesy of The Nonprofit Times
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